Top 5 Wellness Apps in the US in Q2 2023

In Q2 2023, the top wellness apps in the United States, including Calm, Headspace: Sleep & Meditation, Breeze: Mental Health, ShutEye®: Sleep Tracker, Sound, and BetterSleep: Relax and Sleep, demonstrated distinct trends in downloads, revenue, and active users. Let's delve into their performance metrics.

Calm experienced a decline in weekly revenue from $1.2M at the end of March to around $822K by the end of June. Weekly downloads also saw a downward trend, starting at 169K and ending at approximately 75K. However, weekly active users remained relatively stable, fluctuating around 1.4M to 1.5M throughout the quarter.

Headspace: Sleep & Meditation showed a decrease in weekly revenue, starting at $517K and ending at around $441K. Weekly downloads varied, peaking at 41K in early May and dropping to around 29K by the end of June. Active users also showed a declining trend, from 688K to about 585K by the end of the quarter.

Breeze: Mental Health maintained a steady revenue stream, with fluctuations between $194K to $230K throughout the quarter. Weekly downloads peaked at 84K in late May but decreased to around 56K by the end of June. Active users varied slightly, peaking at 237K in late May and ending at approximately 194K.

ShutEye®: Sleep Tracker, Sound saw a drop in weekly revenue from $297K at the end of March to approximately $204K by the end of June. Weekly downloads showed variability, with a notable high of 120K in the last week of June. Active users increased from 196K to around 223K over the quarter.

BetterSleep: Relax and Sleep experienced fluctuations in weekly revenue, starting at $220K and ending at about $179K. Weekly downloads peaked at 117K in early June but declined to around 82K by the end of the month. Active users showed a positive trend, increasing from 441K to around 477K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.